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Welcome to my passion for brand strategy, brand identity, personal branding and Brand Messaging. Branding is at the core of who I am and what I do and so I strive to create brands that have real meaning, helping entrepreneurs to express their company’s true essence find purpose while building a strong brand, culture and tribe.


As a brand strategist with more than 10 years’ experience finding companies voice and language through imagery, words and stories, I enjoy the discovery phase of this process. With an additional 5 years’ experience managing effective sales drives and promotional campaigns for global FMCG companies like Nestle and Coca Cola. I have managed brands like: Barcardi, Lindt, Vimto, Fullers, Yazoo, Diageo, Monster, Relentless and Haribo etc I have been around the activation and distribution of major brands understanding routes to market and marketshare.


I have lead Coreplan’s branding and communications activities in the UK working with clients such as: Home Office, Southwark Council, McKinsey, European Commission, HMRC, Manchester City, Nottingham City among others. I am the founder of Brand Design Agency working with clients across the Fashion, Beauty, Tech and Luxury sectors with clients across Africa, USA and Europe.


My expertise:

Brand Strategy & Positioning, Brand Purpose & Culture, Brand Identity + Brand Messaging

Robin MacDonald is a property magnate who owns over 80 houses including

the now world famous Caverswall Castle. Robin grew up in a 3 bed semi in Heald Green south Manchester during the 1970’s.


By 2007 he had had been active in property for 10 years, had a £10m portfolio. He now has a very large hall in North Staffordshire near Eccleshall called Standon hall which he developing into 20 apartments, new build and commercial space. He also has a hall in Wales which he has permission to develop into apartments as well. Although these projects bring with them certain challenges he enjoys renovating big old mansions and giving them a new lease of life again.

Sophia White

Robin MacDonald

Robin MacDonald Castle Aston Martin Sophia White