Jay-Z owns the New York 40/40 Club sports bar, and is the co-creator of the clothing line Rocawear. He is the former president of Def Jam Recordings, co-founder of Roc-A-Fella Records, and the founder of the entertainment company Roc Nation. He also founded the sports agency Roc Nation Sports and is a certified NBA and MLB sports agent.

Jay-Z married singer Beyoncé in 2008. As a couple, they have an estimated combined net worth of more than $1.16 billion. Jay-Z says his earliest exposure to music was through his parents' record collection, which was mostly of soul artists such as Marvin Gaye and Donny Hathaway. He says "I grew up around music, listening to all types of people... I'm into music that has soul in it, whether it be rap, R&B, pop music, whatever. As long as I can feel their soul through the wax, that's what I really listen to." He often uses excerpts from these artists as samples in his work, particularly in the Kanye West-productions included on The Blueprint.

In early June 2017, posters were displayed in New York City and Los Angeles, as well as banner ads on the Internet promoting a TIDAL-related project titled 4:44. A teaser ad was aired during the NBA Finals on June 7 featuring actors Mahershala Ali, Lupita Nyong'o and Danny Glover in a one-minute video, ending in "4:44 – 6.30.17, Exclusively on Tidal". On June 18, the project was confirmed to be a new Jay-Z album, and a clip featuring a song titled "Adnis" was posted on Sprint's YouTube page